Enotourism refers to tourism whose purpose is or includes the tasting, consumption or purchase of wine, often at or near the source. Where other types of tourism are often passive in nature, enotourism can consist of visits to wineries, tasting wines, vineyard walks, or even taking an active part in the harvest.

Enotourism is a relatively new form of tourism. Its history varies greatly from region to region.

Most visits to the wineries take place at or near the site where the wine is produced. Visitors typically learn the history of the winery, see how the wine is made, and then taste the wines. At some wineries, staying in a guest house at the winery is also offered.

The issue of choosing the right itinerary is essential for this type of tourist arrangements.

The attractiveness of the itinerary is of primary importance.